"Butler"
When no-contract wireless provider Straight Talk started offering Android phones in their lineup, their desire was to let buyers know that they would get the same functionality from their smartphones, regardless of having a much lower cost of service. At the time, Straight Talk’s marketing was geared toward a "feel richer effect," and our approach was to take Google’s Creative Commons-licensed Android character, and turn him into the phone owner’s personal butler in the spot. We used motion tracking to place the character in the scene and animate his interactions with the phone screen, showcasing its capabilities. The result was a fun, eye-catching spot that went to broadcast and lived on for months on in-store TV screens. One viewer was such a fan that they got a tattoo of our version of the Android character we lovingly dubbed "Andrew."
