"Best of Times Bar Long Form"
Every now and then as a marketer, you come across a product you know is going to be a lot of fun, and when our client, Best of Times Bar, brought a unit for testing, we immediately began assembling it. As it turns out, drinks were not included, but what we did find is that although the bar is portable, it’s by no means cheap or flimsy, and that’s exactly the message the client wanted us to deliver. We were tasked with creating a half-hour direct response infomercial. Since this product was centered around entertaining, we created a mock TV show about entertaining to be able to showcase the bar and its uses in a more natural way than the typical direct response ad.
