"Ziptech - Results"
This is one of those spots that’s more impressive when you know what happened behind the scenes. Our client wanted a host walking and talking, with “intelligent televisions” reacting to what he’s saying in the background, and they also wanted the ability to be able to change out the images in post-production. This meant showing a green screen on the TVs, keying them out, and tracking the picture onto the screen. This effect, although not apparent to the casual viewer, helps this spot stand out nonetheless. It looks like you expect it to look and the effect is invisible—exactly what you hope to achieve with any visual effect.