The owner of Vante Toys approached us with his new product weeks away from going on the market. He discovered us on the Internet because of our experience with Direct Response (DR) marketing, but was interested in pitching the product in a less traditional way. The 18-tools-in-1 Wallet Ninja was the perfect dude gadget that needed more love than the average as-seen-on-TV fodder.
So, we worked with the client to develop a script that created excitement for the product and entertained in a way that people would want to share. We cast comedian Josh Patton as our pitchman, who was able to take standard DR conventions and spoof them with over the top energy and demonstrations. We added an attractive woman, beer, a buff guy and lots of fire…though HR demanded that all explosions happen in post-production.