One of the more specifically-targeted spots we’ve ever done, New Game was a whirlwind production with results that pleased both the client and ourselves. Net10 Wireless commissioned us to create a spot for a big holiday shopping push to sell SIM cards in GameStop stores. We were given only a couple short weeks to create the spot from concept to delivery. Normally this would mean a simple animated spot, but we knew it needed to stand out in a world of flashing lights and digital explosions. We put together a script that we knew we could effectively cast, shoot and deliver within the limited time frame, yet still be memorable and funny enough that even GameStop employees would be quoting the spot weeks into the campaign.